About Configure1st
Three decades of making complex products simple
Increase sales speed, reduce errors, and give customers full confidence before they buy.
Complex products are hard to sell online without visual clarity
Not because they lack value, but because customers struggle to understand what they are buying.
Configure1st turns complexity into clarity. We create visual, interactive experiences where products can be explored, configured and priced in real time eliminating guesswork and accelerating decisions.
Our Vision
We believe buying a complex product should not require an engineering degree.
We believe buying a complex product should not require an engineering degree. Our vision is to remove the gap between technical structure and customer understanding, replacing static images and PDFs with real-time configuration directly in the browser where products can be visualised, adjusted and priced instantly.
Complexity doesn’t disappear, it becomes usable.
Our story
Pioneering 3D since the early web
We have been pushing the boundaries of how complex products are presented and sold for over three decades.
1998–1999 — High-performance beginnings
We invested in Silicon Graphics Visual Workstations to handle advanced 3D modelling long before it was accessible online.
2000s — Bringing 3D to the web
We introduced visual configurators using GIF animations and later Flash making complex products easier to understand digitally.
2013 — Recognised by Gartner
Featured in Gartner’s Innovative Insights for Visual Configurators as a rising innovator.
2020s — Trusted at global scale
Over €1 billion in quotes processed. Used daily by global companies such as Hitachi Energy and CECO Environmental.
Technology
Advanced technology. Simple outcomes.
We adopt new technology early but only where it creates real business value.
AI-powered precision
Artificial Intelligence enhances configurations, improves accuracy and speeds up the entire sales process.
No plugins. No friction.
Built on WebGL and open standards. Runs directly in the browser on any device.
ISO 20000 Approved
Built on WebGL and open standards. Runs directly in the browser on any device.
Enterprise-grade reliability
AAA credit rating ensures a stable, long-term partnership for global businesses.
