Instant Quotes for Customers and Retailers through 3D Configuration
With a reputation for ”millimetre-perfect” precision, Inaria provides high-end wardrobes and cabinetry that are tailored to the exact dimensions of a customer’s home.
Our long-standing partnership began in 2014 with a clear goal: to turn Inaria’s complex customisation process into a high-performance lead generation engine that serves both individual homeowners and professional retail partners.
The Challenge
Simplifying the ”Made-to-Measure” Journey
Before the digital transformation, ordering custom furniture was a slow, multi-stage process that required manual consultations and technical expertise.
Complex Sales Cycles
For consumers, getting an accurate price meant visiting a store or waiting for a manual quote, which created friction in the buying process.
Retailer Friction:
Retail partners (such as major hardware chains) needed a way for their staff to design and order complex systems instantly, without needing specialised CAD skills or deep technical training.
Pricing Transparency:
In a digital-first market, customers expected to see how different materials, sizes, and internal accessories affected their budget in real-time.
The Solution
A Dual-Purpose 3D Sales Configurator
We developed a comprehensive 3D design that integrated into an e-commerce platform that empowers both consumers and professional sellers.
Interactive 3D Design for Consumers:
Directly on the Inaria website, customers can customise every aspect of their furniture—from dimensions and frame colours to glass surfaces and internal shelving—watching the design take shape in a realistic 3D view.
Immediate Pricing Engine:
The configurator provides real-time pricing as the user makes changes. Depending on the user profile (consumer vs. retailer), the system can display specific pricing tiers or hide costs until the lead is submitted.
Professional Retailer Tool:
The same technology is used by retail staff in-store. It automates the technical design, handles freight calculations, and allows for direct ordering to the factory, drastically reducing the training time required for new sales staff.
Full E-Commerce Integration:
Built on WooCommerce, the tool allows for a complete end-to-end journey—from initial 3D design to secure online payment and automated production data.
Results and Benefits
Instant Engagement and Higher Sales
The configurator has become Inaria’s most valuable sales asset, bridging the gap between digital interest and physical production.
Massive Lead Generation:
By providing a ”self-service” design tool, Inaria captures high-intent leads who have already designed their product and accepted the price point.
Increased Retail Efficiency:
Major distributors like K-rauta can process complex custom orders as easily as off-the-shelf products, expanding Inaria’s market reach
Professional Retailer Tool:
The same technology is used by retail staff in-store. It automates the technical design, handles freight calculations, and allows for direct ordering to the factory, drastically reducing the training time required for new sales staff.
Mobile-First Conversion:
Recent optimisations for mobile users have led to a significant spike in engagement, as customers can now design and quote their dream storage from their sofa.
